Meet Mike Mandell, the Most Followed Lawyer on Tik Tok
Meet social media influencer, Mike Mandell, best known as Law By Mike and #1 lawyer on the top social media platform, TikTok.
With over 4 million followers, 50+ million likes, and hundreds of viral videos, Mike created a fan base educating and entertaining his global audience by providing tips and tricks into the legal system. He brought a new niche into the TikTok platform by providing professional insight into educating others on information that they can use on a day to day basis.
Besides providing free legal tips on social media, Mike has been a trial attorney for over 8 years and has represented clients in severe injury cases. We had the opportunity to sit down with Mike and get his insight into being one of the top lawyers on social media!
Check it out below!
What inspired you to take your business to social media and become an influencer?
Initially, I wanted to attract more clients. Funny enough, my theory was that if my friends and their friends saw my videos they would remember to contact me if they were injured. As I continued posting videos and received enormous positive feedback, I realized that there was a higher goal — helping people by educating them about the law and their rights. Something many of us lawyers take for granted and think is common knowledge, but it isn’t.
You have built your personal brand and gained 3.5 million engaged followers on Tik Tok. What advice would you give to those wanting to grow there following?
Consistency is key. For consistency, you must be making videos related to something that you are passionate about. You must be okay with branding yourself consistent with the content that you create.
Everyone needs a good lawyer behind them, what is a good way for a viewer to connect with you and your team for future business deals?
You can always just DM me on Instagram, I respond to everyone that needs help with anything legal. Throughout this rise to fame, I built a solid network of skilled and trusted lawyers and I am always happy to connect you to the network of attorneys that I will work with on your case.
What is your favorite thing about sharing your knowledge and skill on Tik Tok?
My favorite thing is knowing that people are learning about something I am passionate about. I love getting DMs about becoming a lawyer or legal questions, I make sure to answer everyone. I just want to give back to the people that have given me so much.
You grew such a large following in only 7 short weeks! If you could give three tips to someone who wants to grow their Tik Tok following?
Make sure that one of your first 12 videos gets a minimum of 25k views. You should have the first 12 videos pre-recorded and post 3 times a day for 4 days. If you don’t get a post that hits, delete your account and try again. I had to delete my account and try again 3 times before I got a big hit. Another tip is to make the videos engaging. Take multiple shots, don’t shoot everything in one take. Get multiple angles and learn transitions. Finally, your content must educate, entertain or inspire your followers, if you can do 1 of those you have a shot, but if you do all 3 then it’s not a matter of if, but a matter of when.
What can we expect for your content for the new year of 2021?
This year I plan on further educating people about the law, their rights, and how to take this information to protect themselves and improve their lives. I will also expand into educating my fans about topics outside of law like negotiation, persuasion, confidence, and how to take control of a room. As a final goal, I plan on increasing the quality of my videos, I really want to set a new standard on Instagram Reels, Tik Tok, and other social media platforms.
Follow Mike and his content on both Instagram and TikTok!